Essay on AF Discussion Questions - 1136 Words

AF Discussion Questions 1. Companies like J. Crew (http://www.jcrew.com) and banana republic (http://www.bananarepublic.com) are targeting many of the same consumers as Abercrombie Fitch. Visit their websites and discuss how their marketing strategies are different from those of AF. Would you suggest any changes in these strategies that would allow these two companies to better position themselves in the minds of consumers? Banana republic and J. Crew’s marketing plan is geared more towards the yuppie crowd. Viewing their websites you are drawn to the clothes, the patterns colors and styles. The back grounds of both sites are white giving no distraction to the viewer. The layout on both sites is clean and to the point not†¦show more content†¦Today its technology, social networks, clubs trendy clothes etc†¦. , department stores need to gear toward this segment and develop a marketing plan that incorporates in store runway shows, contests to win the newest cell phone or tablet, higher younger people, dazzle the store windows with the younger elements to name a few. They can use up and coming stars to endorse their stores. 3. Check out the Hot Topic website (http://www.hottopic.com). Compare the sub- markets (subcultures) Hot Topic is aiming for with those of Abercrombie Fitch. Identify the behaviors, affective responses, and cognitions most important in shopping at each store. Hot Topic is aiming for the subculture of grunge youth. The radical kids with the piercing, tattoos who ride skateboards love raves and dare to wear the outrageous styles. This culture doesn’t care about image, prestige and designer hand bags. They are not competing for coolness; they are a group that their skate boards, music dance and parties are the important factors. Their clothes mostly depict how they feel, and the hard core statements they are trying to make. AF kids want to be cool; they are over the top aware of keeping up with their friends to stay in the cool status. Their looks are put together very carefully, they want status and prestige. They are looking to be noticed. This youth has a uniqueness ofShow MoreRelatedAcc3001411 Words   |  6 PagesRead Ch. 1 of Financial Accounting. |    |    | Reading | Read Ch. 3 of Financial Accounting. |    |    | Participation | Participate in class discussion. . Respond with two posts in one day, to classmates DQ post, on 4 of 7 days minimum. | 4 of 7 days wk | 1 | Discussion Questions | Respond to weekly discussion questions. | W-F-Sun | 1.98 | Learning Team | Create a Learning Team Charter. 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